EXAMPLE: Press Release

PRESS RELEASE
May 5, 2011

Tufenkian Introduces new Kevin Walz Designs
New Carpet Designs by Celebrated Artist and Designer



NEW YORK, NY—Tufenkian, the world’s leading designer and supplier of handmade Tibetan and Armenian rugs, announces the introduction of five new designs from longtime friend and partner, Kevin Walz. The collaboration is comprised of the designs Clover Loop and Molecular Loop – now part of the celebrated Designers’ Reserve collection - and Lace, Paisley and Rose – part of the Tufenkian Showroom Exclusive collection, available exclusively through one of six signature showrooms.

Hand-woven in a variety of textures - including cashmere, linen, silk and wool – Walz’s five luxurious new designs encompass large scale patterns in a range of unique, monochromatic color variations with names such as Matcha, Rosehip and Killer Blue.

Kevin Walz is among the world’s most prominent artist-designers. Drawing from a wide range of inspirations—from ancient weavings to modern art—Walz is known as an innovative residential, commercial space and product designer as well as a sought-after lecturer and curator. He is a member of the Interior Design Hall of Fame, and his work is included in many design museums and has won the prestigious Rome Prize.
Walz’s collaboration with Tufenkian began in the mid 1990s, and has produced designs that have been widely embraced by the design community, including Rag Weave Roseberry, Prati Brook, Eva H Blackstone and the exclusive Alchemy collection.

“My designs are brought to life by the touch of the master craftsmen and by handmade processes that are rare in our evolving world,” comments Walz.

Tufenkian’s time-honored processes—including producing the rugs entirely by hand—ensures that each finished product is a distinct work of unparalleled beauty and enduring quality. For over two decades, Tufenkian has redefined the traditional handmade carpet industry by taking a modern aesthetic and marrying it with an ancient craft. Tufenkian has created a line of nearly 500 programmed designs/colorways and hundreds more custom designs that reside in thousands of the world’s most extraordinary homes.

Collections are predominantly sold to the trade and can be purchased through the company’s six signature showrooms – ChicagoDallasLos AngelesNew York CityPortland, Oregon and London, England - as well as through select dealers nationwide, including Bloomingdale’s and Baker Showrooms.

Tufenkian applies its standard for excellence to all areas of its business; its award-winning programs for worker welfare, social responsibility and environmental preservation are unparalleled. Additional information can be found at www.tufenkian.com.


Contact:
Katie Dodd
kdodd@tufenkian.com
212.475.2475 ext 316