EXAMPLE: Press Release

Tufenkian Introduces New Construction and Organic Process
Naturally fashionable, timeless and green. What's not to love?

New York, NY, June 04, 2009 -- Tufenkian Artisan Carpets, the leading designer of handmade Tibetan and Armenian rugs, proudly introduces a new type of high-pile carpet: called Yak-Soo, the new rugs offer a complex visual texture, a plush and inviting feel, and the satisfaction of being 100% organic. Like all Tufenkian carpets, Yak-Soo is made by hand to ensure that each rug is distinctly beautiful and will endure for generations.

Yak-Soo’s aesthetic was inspired by the friendly, long-haired Himalayan yak. Tufenkian artisans recreate the shaggy look of Yak-Soo’s bovine namesake by adapting Tsukten (a traditional Tibetan style of fabric-weaving) and using unbleached yarn that is more than twice as thick as their standard yarn. Because Yak-Soo is colored using 100% organic vegetable dyes instead of more uniform dyes, every rug sports natural and unique gradations in color—while no two are completely alike, they all offer unmatched depth and texture.

With environmentally safe organic dyes and a chemical-free wash, Yak-Soo is as natural as rugs can get. As with all Tufenkian rugs, the water used to dye and wash Yak-Soo is then purified and reused, preserving a precious resource. The wool is raw and unbleached, and the rugs are made according to Tufenkian’s usual premium on environmental stewardship—no machines, no burned wood, and no environmental contaminants.

Offered at an entry-level price point for Tufenkian, Yak-Soo offers clients an affordable style alternative to add a primitive, textured feeling to modern interiors at a quality that is far above the rest. Yak-Soo comes in seven colorways: Madder Red, Walnut Husk, Light Henna, Indigo Saffron, Sheep’s Gray, Rhubarb Walnut and Pearl White.

For over two decades, Tufenkian’s rugs have been placed in some of the world’s most prestigious homes and businesses. Their timeless design and lifelong quality—even under high-traffic conditions—can be seen in the lobbies of Equinox and UBS in New York City; W Hotel, Carillon Canyon Ranch and the Capri Resorts Hotel in Florida; and Ritz-Carlton hotels around the globe.

With nearly 500 programmed designs and colorways, Tufenkian’s collections are predominantly sold to the trade and are available through the company’s six showrooms—Chicago, Dallas, Los Angeles, New York City, Portland, Oregon, and Hamburg, Germany—as well as through select dealers (including Bloomingdale’s and Baker Showrooms) throughout the U.S., Canada, Europe and Asia.

Tufenkian applies its standard for excellence to all areas of its business; its award-winning programs for worker welfare, social responsibility and environmental preservation are unparalleled.